American Marketing Association, Member

MSOE students are bright, creative, hard-working and fun to be around. Ours is a close-knit community of about 3,000 students, faculty and staff—large enough for big opportunities and small enough for personal attention. Located in a vibrant downtown neighborhood in Milwaukee, MSOE offers students an engaging learning and living environment. The university is fully committed to every student who is willing to be challenged and work hard to become a better person as a successful MSOE graduate

Since 1903, MSOE has been offering an applications-based education, partnering with leaders of business and industry to shape the institution’s development. Early supporters realized that their future depended upon educational institutions that could prepare men and women to fill newly created engineering and management positions.

Today, MSOE offers 17 bachelor’s degrees and 11 master’s degrees. The students who attend MSOE come from all parts of the United States and dozens of other countries. More than 20,000 alumni live and work throughout the United States and abroad, and nearly 2,000 of them own their own businesses or are officers of companies. 

Milwaukee School of Engineering

Dr. Scott Hrdlicka is an Adjunct Assistant Professor in MSOE's Rader School of Business. He is a dynamic thought leader and leverages expertise in marketing, digital strategy, digital transformation, omnichannel, business development, brand development, brand strategy, major relationship cultivation, team leadership, needs assessment, training/presentation, solution implementation, strategic reporting, and communications to support key initiatives and profitability.

Hrdlicka currently serves as the Director of Integrated Marketing and Brand Strategy for The Heico Companies, one of the largest private equity holding companies in the United States.

Scott Hrdlicka, Ph.D.

Education, Licensure and Certification

M.S.

MicroMasters Certificate

Ph.D.

Professional Certificate

American Marketing Association Professional Certified Marketer (PCM)

American Marketing Association Professional Certified Marketer (PCM)

M.B.A.

M.S.

B.S.

A.S.

Biography

Areas of Expertise

Affiliations

Social